Consultant – Review of ActionAid's Community Sponsorship Initiative. at ActionAid Nigeria

ActionAid (AA) Nigeria is an affiliate of ActionAid International, which is a global alliance of organisations working towards achieving a world without poverty and injustice in which every person enjoys the right to a life with dignity. As a large and visible development organisation, we work in more than 40 countries in Africa, Asia, Europe and America. Our expertise lies in community-led approaches to development and working through partnerships with the poor and other grass root organisations.Background

Community Sponsorship is ActionAid Nigeria’s initiative that provides opportunity for Nigerians to make regular donations in support of extremely poor communities through a structured and accountable mechanism.
Community Sponsorship which was inaugurated in 2014 is a standardized form of regular voluntary (individual) giving toward community development. The supporter marketing program was launched at the beginning of 2015 with a test of the following acquisition channels: DRTV, F2F (Face to Face) and digital fundraising campaigns.
Community Sponsorship is aimed at creating a dynamic movement that will contribute to pushing the economic, civil and social rights of the poor and excluded, thereby uplifting people.
This provides opportunity for individuals to partake in the development of Nigeria through an organization that is unique in its approach and methodology and has both local and global reputation for displaying the highest levels of transparency and accountability.
The fund contributes to AAN work in the areas of Education, Health, Human security in conflicts and emergencies, Women’s right and Food and Agriculture.
Specifically, it contributes to things such as children being able to go to school, improved healthcare for the poor, livelihood empowerment for women, youth mobilizing and Entrepreneurship service delivery from a rights perspective
Building capacity of women, young persons, children and various groups towards holding government responsible to fulfilling their basic rights.
This fund currently supports two communities in Lagos (Badagry) for social amenities and challenge land grabbing from government and private sector.
Service delivery, like building of schools and health centers.

The desire for the fulfilment of our vision and the quest to increase our supporter base birthed the innovative concept of MILMAP (Million Persons Movement against Poverty). MILMAP is a referral strategy which requires each member to bring in or sign up to 24 supporters that would be willing to give N24, 000 annually to join the movement. The signed up member is required to bring 24 other members to give N24, 000 annually to complement the continuum. Consultant’s Task and Deliverables:

Review Community Sponsorship performance between 2014-2018
Determine which fundraising channels have delivered best results
Identify periods of huge contributions and any attributing factors
Review Payroll giving
Review One-off givers
Review the product offering to determine its suitability for the market
Review all performance indicators and areas of improvement
Present a detailed analysis and interpretation of findings
Review implications along the following lines:

Factors motivating Supporter Retention
Funding Base and Growth

Drawing from lessons learned, advise what should be sustained or stopped
Recommend innovative ways of fundraising using new or existing channels
Workability of MILMAP and Sustainability Plan
Develop a domesticated local strategy for Community Sponsorship from the Global Fundraising Strategy
Conduct a SWOT analysis on Community Sponsorship for 2019
Estimate and Forecast targets using the following tools:

Annuity Investment Plan
Compound Interest

Develop an Action Plan

Consultant’s Qualifications Education:

At least a Masters’ Degree in Humanities, Law or Social Sciences with a minimum of five years’ experience


Strong analytical skill
Good communication skills
Understanding of Fundraising Context

Language Requirement:

A good grasp of English Language.

Place of Work & Administrative Support:

The consultant will be free to work independently from any base location or where required. S/he will be expected to provide his/her own work equipment and space except where otherwise stated

Timelines for Submission of Deliverables:

Present a detailed analysis and interpretation of findings (item 8 on deliverables) to AAN on 11th April 2019
Submit Preliminary report to AAN on 17th April 2019
Submit Final report to AAN on 23rd April 2019

Ownership of Outputs:

Outputs of the work done as stipulated in the call for expression of interest belongs to ActionAid.

Mode of Payment:

Please note that an advance of 50 % will be paid after successfully signing of the contract by AAN and the successful consultant, while the remaining balance will be paid upon satisfaction of the agreed deliverables in the contract.
ActionAid shall however deduct the statutory 5% With Holding Tax (WHT) for individuals and 10% for limited (LTD) and public companies (PLC); and remit to relevant authority. The successful applicant would be required to provide AAN his/her Tax Identification Number (TIN) for the purposes of remittance.


The Consultant will support AAN as agreed in this contract and as subsequently agreed between S (he) and Head of Resource Mobilization and Innovation or any other person authorized to negotiate with him/her on behalf of the organization. S (he) is therefore to indicate availability within specified timeframe stated in this TOR.

Reporting Lines:

The consultant will work, be accountable directly to ActionAid Nigeria’s Head of Resource Mobilization and Innovation.

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