Digital Marketing Officer at Ibis

Ibis is an international hotel company owned by AccorHotels, a hotel holding company. AccorHotels is listed on the Paris Stock Exchange and was founded in 1967. Ibis opened its first hotel in 1974. The hotels are generally close to city centres, airports, beaches or railway stations.Responsibilities

Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Managing the redesign of the company website.
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements

Bachelor’s degree
Minimum of 3 years’ experience in Digital Marketing
Experience managing PPC, SEO and Affiliate programmes
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in ecommerce, SEO, PPC, Email marketing, and social media.
Previous experience in a similar digital marketing role.
Graphic Design Skills: Adobe Creative Suite
Web Design Skills will an added advantage.

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