Nigeria is Africa’s most populous country and the 7th most populous country in the world with over 175 million people. Nigeria has continued to grow, urbanize, and modernize and it is projected that at its current growth rate, it will reach a population of about 450 million people by 2050 and will be the 3rd most populous country in the world. However, Nigeria also stands at number ‘2’ in the world for number of people living with HIV-with about 3.3 million infected.
At present, 45% of the entire population is younger than 18 years old, which has serious and important implications for Nigeria’s population growth. One can postulate that in the next ten years, almost half of Nigeria’s population will be reaching reproductive age. At the moment, approximately 45 million Nigerian women are of reproductive age and maternal mortality rates are high at 630 deaths/100,000 live births and neonatal mortality rate at 39 deaths/1000 births.
Furthermore, 20% of Nigerian women report an unmet need for family planning and total fertility rate is high at 5.7 children per woman. Nigeria currently has a contraceptive prevalence rate (CPR) of 17.5% CPR but Nigeria’s Minister of Health has made reaching 36% contraceptive prevalence rate by 2018, a national goal.
DKT Nigeria will contribute to reaching that goal by providing a variety of contraceptive options such as condoms, IUDs, oral contraceptives, emergency contraceptives, injectables and implants, using innovative marketing. In addition, DKT will target adolescents with youth-friendly reproductive services by branding and promoting products that will take into play the multi-cultural character of Nigeria, and through advertising especially via modern market advertising like social media.
DKT will help Nigeria realize its female reproductive health goals by providing effective, safe, affordable and quality contraceptive products aimed at reducing misconceptions about birth control, increasing HIV prevention awareness and confronting HIV transmission, increasing contraceptive options, ease of choice and accessibility through innovative marketing strategies and wide distribution across the country. DKT will distribute these products using a social marketing approach, which leverages the private and public sectors, targets the urban and rural communities and promotes open communication and re-education about family planning, sex, and birth control.
In 2014, DKT Nigeria sold over 16 million condoms, more than 60,000 IUDs, and became one of the first programs globally to offer Sayana Press injectable contraceptives, selling 18,900. This translates into 871,927 couple years of protection.Key Accountabilities/Responsibilities
Development of brochures, literature, product training slides and other pharma marketing materials aiming at healthcare providers and consumers.
Aiding sales efforts by providing and arranging product training to field sales personnel, including on medical detailing, medical marketing aspects and on the job training accompanying sales reps. Hands on support through field working with sales team.
Develop media and communication plans as applicable for the products. Produce valuable and engaging content for target audiences.
Design unique campaigns to take or achieve maximum market share and help to penetrate in the market.
Design advertisements and write medical editorials/articles/literature for medical magazines, journals and online platforms.
Train sales teams on all product aspects and on the correct and effective use of all marketing materials including medical detailing.
Develop product strategies and marketing plans to meet product category objectives vis-à-vis healthcare providers and customer needs. Ensuring marketing initiatives are aligned with product portfolio market strategy.
Develop successful marketing campaigns and own their implementation and execution.
Coach and develop Product managers and Group Product Managers/Officers/Executives for higher responsibilities. Measure teams’ performance and coordinate same.
Build strategic relationships and partner with key industry players, key opinion leaders and stakeholders.
Develop newsletters for updating filed personnel, partners, customers, stakeholders, mention success stories, education materials.
Analyse market, competitive conditions, business intelligence as well as healthcare knowledge and consumer insights.
B.Pharm or related Bachelor's Degree.
Minimum 7 years of pharmaceutical marketing with minimum 4 years of Product Management experience
A relevant master’s degree is an advantage
Strong understanding and experience of pharmaceutical and OTC marketing
Great writing, communication, presentation and analytical skills. Team player.
Be self-motivated & able to adapt to changing priorities with strong attention to detail
Be hard working, well organised & commercially focused.