native advertising was very much denigrated in 2014 as marketers and publishers fought to efficiently notice the difference between sponsored native content and editorial content. Read Also: Advertising: Benefits of Display Advertising Countless native ads were either too apparently promotional, too vaguely linked to the medium’s core content or possibly worst of all, not quite...
  Match.com, eHarmony, PlentyOfFish, what do all these dating sites have in common? Of course, it’s just not the fact that they aid their users’ find their ideal matches, they all also possibly use native advertising in one form or the other. At its heart, native advertising can be seen...
With a whopping 13,494 job openings in February of this year, Amazon is really expanding. A new Citi Research report indicates that these expansion patterns suggested that two at the top of the expansion list for the company's second headquarters: Herndon, Virginia, and Cambridge, Massachusetts. Amazon started its search for HQ2 in September 2017 last year...
  native ads are quickly becoming the preferred method of exposing brands to new audiences. By generating engaging content that fits the tone of a third-party website, businesses can effortlessly entice new followers and boost visibility for their brand. From surveys, it is reported that site visitors spend as much time...
  The recreational marijuana market in Nevada state is flourishing way beyond expectations with retailers making sales of close to $200M of cannabis in six months between July and December of 2017. That’s expressively faster growth than the states of Washington and Colorado, which each sold $67M and $114M respectively...
Apple is considering the release of a cheaper MacBook. According to reports in 9to5Mac, Apple is considering releasing a new, cheaper MacBook Air in the second quarter of 2018. However, the report does not indicate whether the new MacBook Air, which will be less expensive than the current selling price...
  though Nokia’s brand bounces in the phone sound impressive compared to the competition, it’s still at the bottom end of the smartphone market. HMD’s phones are 11th in terms of world market share, at just one percent. If this is correct then HMD has a lot of work to...
  george Lo, Executive Head: Pan Africa China Banking at Standard Bank and Larry Wang, Vice President of UnionPay International. Standard Bank and UnionPay International announced On Monday 5th February 2018, that the companies have entered into a partnership which will see the bank accept UnionPay cards in various African markets. Read Also: 20...
  tOKYO (Reuters) - The second year of slowing growth in the U.S. auto market is forcing Japanese automakers to look further than discounts to grow market share and focus more on increasing lucrativeness in their major marketplace. Global automakers have been competing for dominance in the world’s No. 2 market...
  on Friday night, Facebook issued an official statement saying it had proscribed Cambridge Analytica: a data analytics company that produces psychographic models to aid clients to shape messaging to impact the choices of consumers and, possibly, voters. This first came to light in 2015 that the organization had abused personal...

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